
Aleksandra Wells
MA (CW) (Open); Dip Trans (IoL); BA (Hons); CP APMP
I am a bid management specialist, with 17 years’ experience and a proven track record of driving the acquisition and retention of partners through tender and sales proposals achieving win rates up to 50% blended.
I am a competent writer of business content such as sales and bid proposals. I have created and managed bid content for a FTSE 100 company.
Creative nonfiction is my core interest and I am a doctorate candidate: my thesis centres on writing about ideas and the role of the story in writing about non-person centred subjects.
I am also a qualified translator with interest in languages.
I am an experienced writer of bid and proposal content
Content writing and editing
I am a competent writer of compliant, concise, and compelling content. During my career, I have authored a diverse range of written material, including complex tender submissions, strategic summaries, award nominations, and boilerplate copy.
I am committed to meticulous presentation of all documents.

Bid management
I am experienced at bid management
I am a task-focused, highly organised, and goal-orientated leader of virtual bid teams. I have a strong track record of challenging the status quo and delivering change. I have implemented, upgraded, or rationalised bid processes for four organisations including for a FTSE 30 group company and for a team of 20+ bid specialists.
A solid understanding of B2B and B2B2C sales channels across public and commercial sectors allowed me to contribute to profitable growth.
I have experience of working within regulated and technical environments.
I demonstrate a well-developed sense of urgency. A strong and accountable project manager, confident decision-maker, I'm resilient, and perform well under pressure. I'm also able to carefully manage workflow conflicts to meet tight deadlines.
- Bid leadership
- Bid budgets
- Win strategy
- Opportunity value
- Process management
- Proposal management
- Content writing and management
- Setting up bid functions
- Building and steering successful cross-functional bid teams
A language expert for all your needs
I have strong linguistic expertise
I am a linguist. I'm bilingual and fluent in English and Polish. I have also studied other languages, achieving an A-level in Latin. I also studied Ancient Greek, Hebrew, and German, as well as linguistics.
I'm fascinated by the persuasive power of words. In my academic career, I centred on creative writing, and I specialise in creative nonfiction. Writing about ideas and theories is the main topic of my doctoral thesis.
I'm a qualified translator and my literary translations include content for two documentaries about the K2 expeditions directed by Eliza Kubarska.
Although I don't actively work in the field, this is a profession close to my heart. The translation of literary and business texts can be a difficult craft and its success depends on achieving the correct detail, tone of voice, and mood. These aspects are important in all types of writing.
I have appropriate qualifications
- Doctor of Philosophy (English, Creative Writing), Sheffield Hallam University, estimated completion 2029
- MA (Creative Writing), December 2021, Open University, Distinction
- Diploma in Translation, 2005, Master's Degree-level qualification, Institute of Linguists (Pass, Pass, Merit)
- BA (Hons) Business, 2007, RDI (University of Wales), 1st Class

I am a strong member of the team
Awards and recognition
- Neos Networks Quarterly Recognition Awards - October 2023 - Ambition (Winner)
- For leading an ambitious initiative to increase inclusion and diversity
- Neos Networks Quarterly Recognition Awards - June 2022 - Simplicity (Winner)
- For a skilful leadership of a high-value, complex bid opportunity.
- SSE Energy Services Spotlight Awards: October 2019 - For Going Above and Beyond the Call of Duty (Winner)
- For identifying a significant revenue opportunity and leading a project to identify potential solutions to address the gap and enable channel revenue growth
- SSE Energy Services Sales & Retention Awards: 2019 - Above and Beyond the Call of Duty (Finalist)
- SSE Energy Services SSE Future Leaders Programme 2020 - (Participant)
- SSE Energy Services Sales and Retention Awards 2017 - Best Supporting Act (Finalist)
- SSE Energy Services Domestic Sales Conference 2016 - Above and Beyond the Call of Duty (Finalist)
I have appropriate professional accreditations and I am familiar with bid and content management systems
APMP
APM.APMP (Accredited Practitioner Member. Association of Proposal Management Professionals)
Methodology
Conversant with APMP, Sant, Shipley and Must-Win bid management methodologies
Systems
Familiar with user and administrative features of proposal management software, Qvidian
What I do is based on my strengths
• Plant; shaper; completer finisher; implementer – creative, imaginative, challenging, dynamic, problem solver
• Red / Blue – strong sense of urgency; realistic; analytical and systematic
• Seeks context; accountable for own actions

