Our Service to You
I write for understanding. I can write so that the reader can understand the message easily, quickly, and correctly. I can write for you, edit your content, or teach you and your staff how to write better. This could be to increase revenue through large contracts or protect your sales through improved sales and technical materials.
Writing
- Standard company proposal content
- Strategic bid content
- Technical bid content
- Presentation content and design
- Writing and design all done by one person
- Award submissions
Editing
- Proposal content editing and proofing
- Editing sales and technical documents for clarity and ease of understanding
- Reviewing bid content for compliance
- Editing presentations and sales decks including content and design
Coaching
I offer courses on how to write for understanding to corporate groups including technical teams. Please contact me for details.
Content designed for your customer and buyer
I write for understanding
I write in a way that is easy to understand by all your readers, not just the technical experts. If a sales proposal is aimed at the technical team, the buyer may not be on your side, and so not selling up the benefits you offer to their decision-making teams.
Getting the readers on your side while fulfilling all the requirements is proven to increase revenue by securing larger contracts as well as protect your sales through improved sales and technical materials.
If you care about the person who will be reading your message, you will realise it’s just another person who has limited time. They really want to understand you. I have always been most proud when customers knew a professional had been involved in the writing of the content and developing a professional looking proposal. During my career, they frequently thanked me for saving their time by creating very professional submissions. They understood the text: instead of spending their time to understand it, or worse, giving up, they were able to focus on the message and the next steps.
Are your sales teams writing sales proposals about but not really selling the product, your company, your values, and why you’re the best choice? Sometimes, it’s simply about uncovering the main point and saying it upfront.
I can help with strategic bid content (including up to CEO level), standard proposal content, award submissions, and creative nonfiction content.
If you can’t trust AI with your sensitive content, I’m the right person you can call for support with your confidential materials.
Sales and technical documents that can be understood everyone at the buyer organisation
I edit to preserve technical detail while making the message clear
When I edit, my main task is to preserve the factual detail while making sure the message is easy to understand. Technical and sales staff are protective over their words. This can mean that a sales document that is full of jargon, hard-to-follow language, and personal phraseology is sent to the buyer. No wonder, it is hard for the buyer to understand the value that your proposal seeks to offer. So they end up pushing the price aspect. Your sales team will be on the back foot.
One customer asked, how do you get the technical teams onboard? It’s a brilliant question. Typically, a 1:1 session is sufficient for staff (such as technical engineers or sales teams) to understand and develop trust in my methods. The technical staff soon realise that I focus on adjusting the sentences and not adjusting the technical specification. That’s exactly what I mean, they say, or we work together to adjust how the material is presented. It’s a team effort. My editing will make your technical and sales message shine with clarity.
Coaching
I offer courses on how to write for understanding to corporate groups including technical teams. Please contact me for details.