I write for understanding

I write in a way that is easy to understand by all your readers, not just the technical experts. If a sales proposal is aimed at the technical team, the buyer may not be on your side, and so not selling up the benefits you offer to their decision-making teams. 

Getting the readers on your side while fulfilling all the requirements is proven to increase revenue by securing larger contracts as well as protect your sales through improved sales and technical materials. 

If you care about the person who will be reading your message, you will realise it’s just another person who has limited time. They really want to understand you. I have always been most proud when customers knew a professional had been involved in the writing of the content and developing a professional proposal. During my career, they frequently thanked me for saving their time by creating very professional submissions. They understood the text: instead of spending their time to understand it, or worse, giving up, they were able to focus on the message and the next steps. 

Are your sales teams writing sales proposals about but not really selling the product, your company, your values, and why you’re the best choice? Sometimes, it’s simply about uncovering the main point and saying it upfront.

I can help with strategic bid content (including up to CEO level), standard proposal content, award submissions, and creative nonfiction content. 

If you can’t trust AI with your sensitive content, I’m the right person you can call for support with your confidential materials.